So we’ve been at this game for over 2 years now. We registered the company in July 2012 and began trading February 2013.
It’s been a fun, long journey to here and I’m hopeful that this year will see us go from strength to strength.
I’ve not done a good job at keeping my thoughts up to date on here, so I wanted to share 50 things I’ve learnt as a quick fire update on missed time.
Here are 50 things I’ve learnt launching a startup:
- Nothing has been more difficult
- Nothing has been more rewarding
- Passion outstrips experience a million times over
- Trust in your team
- Say yes, then figure out how to do it
- Find people that back you and hold on to them. Tight.
- Don’t focus on your competition but make them focus on you
- Niches are valuable and easier to get started with
- Growth is fun and painful
- When things get tough, choose the route that will do the least damage to your team, not the route that’s easiest for you
- Cash is king
- Everyone is human, even really important people
- Making people laugh is a great way of being remembered
- People buy people, not products
- Inbound beats outbound, every time
- Everyone (and I mean everyone) is struggling with digital
- Some people are just arseholes through and through and there is nothing you can do about it
- There are some amazing people out there who want to help you
- Value pricing is much better than cost based pricing
- Remember to celebrate the wins
- Take the losses as hard lessons and move on
- You never know what tomorrow will bring
- You never know what the next hour will bring
- And so on
- Not everything has a point (see 24)
- Solving a problem is the primary goal of good salespeople
- Helping customers understand they’ve got a problem is the primary goal of good marketing people
- Don’t sell. Listen
- ROI is important
- But it shouldn’t be the only factor if you want to stay ahead
- If something isn’t revenue generating or revenue retaining then it’s not as important
- Trade shows are pretty cool
- Not everyone is your customer
- You’re not going to be everyones supplier
- Some people were born to make your life difficult
- The government largely doesn’t give a shit about small business, whatever they may say
- Tax is a killer (see 36)
- Always try and make things better, work hard at working smart
- Assumptions really are the mother of all fuck ups
- Always smile on the phone people can ‘hear’ it
- Not being an expert often means you see things with a fresh perspective, don’t think your insights are any less valuable
- Opportunity really is everywhere, but it’s not going to come and find you
- If you go looking for it, you’d better be tougher than Frodo
- Ask for help
- Take holidays
- Remember to eat breakfast
- And other meals
- Too much caffeine is dangerous
- There are so many things that could happen that you’ll never be able to know them all. Get on with it and you’ll figure things as and when you need to
- When you have no more belief left, find someone else who believes in you and get a recharge
- Listen to advice. Ignore as appropriate
- Give advice. Shutup as appropriate
- Laugh. Always laugh. You’re still alive after all.
- Nothing goes to plan. Even lists.
- Get comfortable being uncomfortable. It’s the feeling of progress.
Thanks for reading.